About Us

Expert Consulting Services

Hi, I’m Sydni.

In my early 20s, I left the small rural towns of Iowa and moved into the heart of Washington, DC. It was a culture shock but also one of the most pivotal moments in my life. It taught me to be scrappy, adaptable, and willing to take risks—all skills that have been a benefit in the startup and cybersecurity space.

After over a decade in various marketing leadership roles in high-growth tech companies and startups, I created OnPoint Demand, where I build integrated, results-oriented marketing strategies and MarTech stacks to drive demand. I also specialize in optimizing marketing = processes and strategies (and combining with sales processes) for the current stage and priorities of your business. 

I am a data-driven marketing leader that loves working with entrepreneurs to grow early-stage B2B cybersecurity companies. I’d love to use my scrappiness and out-of-the-box thinking to help your company reach its goals.